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SERVICE DESIGN   I   UX RESEARCH   I   UX DESIGN

Redesigning Crosswalks for Safety & Inclusion at Mayo Clinic

PROJECT OVERVIEW

In collaboration with Mayo Clinic, this project reimagined the hospital’s crosswalk experience using design thinking and human-centered design. The goal was to make pedestrian crossing safer, calmer, and easier for everyone: patients, visitors, and staff alike. We developed solutions that improved traffic flow, enhanced accessibility, and fostered mutual understanding, creating a more inclusive and welcoming environment.

IMPACT

  • Enhanced accessibility for 10,000+ daily users

  • 45% projected reduction in wayfinding confusion

  • 30% projected increase in patient satisfaction

DURATION

10 weeks

TEAM

Team of 15

MY ROLE

Service Designer & UX Researcher

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PROJECT BRIEF

Collaborate with Mayo Clinic to apply design thinking and human-centered design strategies to develop responsive and inclusive crosswalks that will promote a safer experience for patients and hospital staff.

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WHO ARE WE DESIGNING FOR
Target Audience

PERSONA INSIGHTS

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UNDERSTANDING THE USERS

INFLUENCING THE USERS

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HOW MIGHT WE...

...reimagine the Mayo Clinic crosswalk as a model of accessibility, efficiency, and shared respect leveraging innovative solutions to optimize flow, enhance safety, and cultivate a sense of tranquility amidst a high-traffic environment?

ACHIEVING THE IDEAL USER EXPERIENCE

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SOLUTION IMPACT MAP

STORYBOARD
Through a video

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SITE SPECIFIC ARCHITECTURAL SOLUTIONS

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DIGITAL SOLUTION

Navigate With Intuitive Tech, Experience A Mindful Visit

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Home Page

Features

Intelligent Wayfinding

Holistic Healthcare Companion

Mindful
Journey

'CAMPAIGN' AS A SOLUTION

Safety In Every Step, Beauty In Every Corner

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'SIGNAGES' AS A SOLUTION

Integrating Navigation In The Campus Environment

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CONCLUSION

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