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SERVICE DESIGN I UX RESEARCH I UX DESIGN
Redesigning Crosswalks for Safety & Inclusion at Mayo Clinic
PROJECT OVERVIEW
In collaboration with Mayo Clinic, this project reimagined the hospital’s crosswalk experience using design thinking and human-centered design. The goal was to make pedestrian crossing safer, calmer, and easier for everyone: patients, visitors, and staff alike. We developed solutions that improved traffic flow, enhanced accessibility, and fostered mutual understanding, creating a more inclusive and welcoming environment.
IMPACT
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Enhanced accessibility for 10,000+ daily users
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45% projected reduction in wayfinding confusion
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30% projected increase in patient satisfaction
DURATION
10 weeks
TEAM
Team of 15
MY ROLE
Service Designer & UX Researcher

PROJECT BRIEF
Collaborate with Mayo Clinic to apply design thinking and human-centered design strategies to develop responsive and inclusive crosswalks that will promote a safer experience for patients and hospital staff.

WHO ARE WE DESIGNING FOR
Target Audience
PERSONA INSIGHTS



UNDERSTANDING THE USERS

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INFLUENCING THE USERS

HOW MIGHT WE...
...reimagine the Mayo Clinic crosswalk as a model of accessibility, efficiency, and shared respect leveraging innovative solutions to optimize flow, enhance safety, and cultivate a sense of tranquility amidst a high-traffic environment?




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ACHIEVING THE IDEAL USER EXPERIENCE

SOLUTION IMPACT MAP

STORYBOARD
Through a video
Unmute for sound
DIGITAL SOLUTION
Navigate With Intuitive Tech, Experience A Mindful Visit

Home Page
Features
Intelligent Wayfinding
Holistic Healthcare Companion
Mindful
Journey
'CAMPAIGN' AS A SOLUTION
Safety In Every Step, Beauty In Every Corner

'SIGNAGES' AS A SOLUTION
Integrating Navigation In The Campus Environment

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