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Free Fare Transportation
DOT Bus, Savannah, Georgia
SERVICE DESIGN I INFORMATION ARCHITECTURE I UX DESIGN
The Fare-Free Transportation Website Redesign project aims to address the challenges faced by users of Savannah's public transport system due to a lack of real-time information and trust issues stemming from the current website's visual presentation. The team's comprehensive process involves redesigning the information architecture (IA) to enhance user experience, accessibility, and overall efficiency.
04
3 months
Service Designer & UX Researcher
Current Situation
Savannah, a city designed for walking, witnesses reduced public transport usage with growing technological trends, leading to increased street traffic. Passengers face uncertainty and difficulty due to the lack of real-time information and a visually unappealing website, contributing to a stigmatized perception of the free fare service.
Solution
The new redesigned website that provide immediate touch point with the live vehicle tracking tool, intuitive web navigation to access necessary information such as boarding instruction, service policies, and accessibility aids, and increases credibility with passengers review that shares the visual identity of the brand.
Value
By redesigning the website to increase ease of use and credibility, the citizens who flow into the Savannah can have a better awareness and incentive to utilize public service and reduce the numbers of cars on the street as well as promoting the ferry scene.
Target Audience
Local and visitor public transport passengers in Savannah, encompassing 147,583 local residents and 9.7 million overnight person trips from tourists. The redesigned website aims to promote public service utilization, reduce street traffic, and support the city's tourism scene in a sustainable way.
Research Approach & Methodology
01
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1/3
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Design Phase
02
1/2
Testing and Iterative Design
03
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